Shark – Confidential
Technical Guidelines
Technical Guidelines
Shark – Confidential

Hands–On Design & Engineering Expertise
When SharkNinja set out to expand into new categories, they needed to rapidly scale their personal care design and development knowledge base. Their London-based new product development and advanced design teams partnered with Dot ID to embed specialist design and engineering expertise directly into their workflow.
Dot ID developed design and engineering guides, bringing deep experience and expertise across product design and development to guide Shark’s team on foundational principles for their personal care projects. Leveraging years of tacit knowledge, we created robust technical design frameworks and guidelines that allowed Shark teams to move faster and with greater confidence.
When SharkNinja set out to expand into new categories, they needed to rapidly scale their personal care design and development knowledge base. Their London-based new product development and advanced design teams partnered with Dot ID to embed specialist design and engineering expertise directly into their workflow.
Dot ID developed design and engineering guides, bringing deep experience and expertise across product design and development to guide Shark’s team on foundational principles for their personal care projects. Leveraging years of tacit knowledge, we created robust technical design frameworks and guidelines that allowed Shark teams to move faster and with greater confidence.
Hands–On Design & Engineering Expertise
The Impact
Our support enabled Shark to streamline their development process, accelerate
time-to-market and deliver higher-quality products across multiple innovation projects.
Our support enabled Shark to streamline their development process, accelerate time-to-market and deliver higher-quality products across multiple innovation projects.
The Impact
“Dot ID have been a strategic design partner for Shark since the inception of the Shark Beauty portfolio. Their deep industry knowledge allowed them to partner with Shark design and engineering teams to provide valuable insights into design, materials, system configuration and consumer interactions. I look forward to continued work with Steve, James and the team as the Shark Beauty range grows.”
– Chris Hedges – VP Design and Engineering – Shark Ninja
Technical and ergonomic tacit knowledge guidance
Expertise Used...
Expertise Used...
Technical and ergonomic tacit knowledge guidance
Shark – Confidential
Technical Guidelines

Hands–On Design & Engineering Expertise
When SharkNinja set out to expand into new categories, they needed to rapidly scale their personal care design and development knowledge base. Their London-based new product development and advanced design teams partnered with Dot ID to embed specialist design and engineering expertise directly into their workflow.
Dot ID developed design and engineering guides, bringing deep experience and expertise across product design and development to guide Shark’s team on foundational principles for their personal care projects. Leveraging years of tacit knowledge, we created robust technical design frameworks and guidelines that allowed Shark teams to move faster and with greater confidence.
The Impact
Our support enabled Shark to streamline their development process, accelerate time-to-market and deliver higher-quality products across multiple innovation projects.
“Dot ID have been a strategic design partner for Shark since the inception of the Shark Beauty portfolio. Their deep industry knowledge allowed them to partner with Shark design and engineering teams to provide valuable insights into design, materials, system configuration and consumer interactions. I look forward to continued work with Steve, James and the team as the Shark Beauty range grows.”
– Chris Hedges – VP Design and Engineering – Shark Ninja
Shark – Confidential
Technical Guidelines
Shark – Confidential
Technical Guidelines

Hands–On Design & Engineering Expertise
When SharkNinja set out to expand into new categories, they needed to rapidly scale their personal care design and development knowledge base. Their London-based new product development and advanced design teams partnered with Dot ID to embed specialist design and engineering expertise directly into their workflow.
Dot ID developed design and engineering guides, bringing deep experience and expertise across product design and development to guide Shark’s team on foundational principles for their personal care projects. Leveraging years of tacit knowledge, we created robust technical design frameworks and guidelines that allowed Shark teams to move faster and with greater confidence.
When SharkNinja set out to expand into new categories, they needed to rapidly scale their personal care design and development knowledge base. Their London-based new product development and advanced design teams partnered with Dot ID to embed specialist design and engineering expertise directly into their workflow.
Dot ID developed design and engineering guides, bringing deep experience and expertise across product design and development to guide Shark’s team on foundational principles for their personal care projects. Leveraging years of tacit knowledge, we created robust technical design frameworks and guidelines that allowed Shark teams to move faster and with greater confidence.
Hands–On Design & Engineering Expertise
The Impact
Our support enabled Shark to streamline their development process, accelerate time-to-market and deliver higher-quality products across multiple innovation projects.
Our support enabled Shark to streamline their development process, accelerate time-to-market and deliver higher-quality products across multiple innovation projects.
The Impact
“Dot ID have been a strategic design partner for Shark since the inception of the Shark Beauty portfolio. Their deep industry knowledge allowed them to partner with Shark design and engineering teams to provide valuable insights into design, materials, system configuration and consumer interactions. I look forward to continued work with Steve, James and the team as the Shark Beauty range grows.”
– Chris Hedges – VP Design and Engineering – Shark Ninja
Expertise Used...
Technical and ergonomic tacit knowledge guidance
Expertise Used…
Technical and ergonomic tacit knowledge guidance
Expertise Used...
3D brand guidelines, concept design, design development, CAD, technical drawings, design for manufacture, detailed engineering, mechanical design, manufacture collaboration, product testing
Expertise Used...
Technical and ergonomic tacit knowledge guidance

