DISRUPTIVE PREMIUM BEAUTY
"The Dot ID team integrates seamlessly into our internal team, working tirelessly to develop innovative solutions and advanced product design. Their attention to detail and desire for excellence produces phenomenal results and I would highly recommend the team to anyone."
Yolanda Cooper
CEO & FOUNDER
Conscious Beauty Group / Supernova
Complete Hair Styling, One Product
Supernova Hair Tools are a young business with scale up ambitions in the beauty sector. With vast experience creating and selling wetline, they had an existing electronic product but were looking to create the next step change in their portfolio and improve the product experience in every way. Supernova approached Dot ID to design and engineer their innovative 3-in-1 hair styling concept from initial sketch to full-scale manufacturing. Successfully launched in 2023, the product brings high-performance styling to the premium beauty market.
Turning Vision into Reality
Supernova’s patented multi-purpose styling tool needed to become a tangible, high-quality product. With ambitious goals and a competitive market to enter, their marketing and executive teams partnered with Dot ID to bring the vision to life. Through our market analysis and extensive experience in the premium beauty sector, we identified the need for a distinctive and durable product that would establish Supernova as a key player in the industry.
User-Centered Design & Engineering
A seamless user experience was central to the project’s success. We conducted in-depth research to understand user interactions, daily routines and functional requirements. The product’s multifunctionality introduced complex ergonomic, technical and mechanical challenges, all of which we carefully addressed to ensure intuitive usability and exceptional styling results.
Through hands-on prototyping, we fine-tuned the product’s configuration and architecture, refining every aspect of the user experience. The ergonomic refinements were complemented by precisely engineered mechanisms that enhanced interaction, delivering a sturdy and reliable styling tool. By integrating design and engineering expertise, we achieved the perfect balance of form and function, resulting in a beautifully designed, high-performance product.
Establishing a Premium Brand Identity
In the highly competitive hair care industry, Supernova needed a bold, premium visual identity to captivate discerning customers. We developed a foundational 3D brand language that reflected their ethos, ensuring strong market appeal and brand recognition.
From Concept to Manufacturing
Supernova required a new production operation to bring their product to life. We supported them in setting up manufacturing facilities in both the UK and China, ensuring a seamless transition from design to production. Additionally, we collaborated with an electrical design team from the outset, ensuring an integrated development process that met compliance requirements and industry regulations and ensured design intent was upheld.
The Result: A Market-Ready, Premium Beauty Innovation
By blending innovative design, precise engineering, and strategic brand development, Dot ID helped Supernova successfully launch a game-changing product in the premium beauty sector, one that delivers exceptional styling performance while redefining user expectations achieving high levels of advocacy from the world’s best hair stylists.
EXPERTISE UTILISED
3D brand guidelines, concept design, design development, CAD, technical drawings, design for manufacture, detailed engineering, mechanical design, manufacture collaboration, product testing
