Shark – Confidential
Industrial Design Partnering
Industrial Design Partnering
Shark – Confidential

Shark ID Fresh Perspective
Approached by Shark for Dot ID’s European and premium design expertise, Shark’s industrial design team based in Boston, USA, looked to Dot ID for fresh aesthetic approaches to two of their product projects in personal care and home care. We provided rapid ideation in Shark’s fast pace workflow to elevate and build on Shark’s evolving brand language with the intent to add a fresh perspective that Shark could go on to implement.
Starting by understanding Shark’s core message, we used creativity and technical expertise to present various concepts that could push boundaries to rethink ergonomic and aesthetic details to further enhance Shark’s internal design work.
Approached by Shark for Dot ID’s European and premium design expertise, Shark’s industrial design team looked to Dot ID for fresh aesthetic approaches to two of their product projects in personal care and home care. We provided rapid ideation in Shark’s fast pace workflow to elevate and build on Shark’s evolving brand language with the intent to add a fresh perspective that Shark could go on to implement.
Starting by understanding Shark’s core message, we used creativity and technical expertise to present various concepts that could push boundaries to rethink ergonomic and aesthetic details to further enhance Shark’s internal design work.
Shark ID Fresh Perspective
Concept design, concept development, design refinement
Expertise Used...
Expertise Used...
Concept design, concept development, design refinement
“Dot ID have been a strategic design partner for Shark since the inception of the Shark Beauty portfolio. Their deep industry knowledge allowed them to partner with Shark design and engineering teams to provide valuable insights into design, materials, system configuration and consumer interactions. I look forward to continued work with Steve, James and the team as the Shark Beauty range grows.”
– Chris Hedges – VP Design and Engineering – Shark Ninja
Shark – Confidential
Industrial Design Partnering

Shark ID Fresh Perspective
Approached by Shark for Dot ID’s European and premium design expertise, Shark’s industrial design team looked to Dot ID for fresh aesthetic approaches to two of their product projects in personal care and home care. We provided rapid ideation in Shark’s fast pace workflow to elevate and build on Shark’s evolving brand language with the intent to add a fresh perspective that Shark could go on to implement.
Starting by understanding Shark’s core message, we used creativity and technical expertise to present various concepts that could push boundaries
to rethink ergonomic and aesthetic details to further enhance Shark’s internal design work.
Shark – Confidential
Industrial Design Partnering
Shark – Confidential
Industrial Design Partnering
“Dot ID have been a strategic design partner for Shark since the inception of the Shark Beauty portfolio. Their deep industry knowledge allowed them to partner with Shark design and engineering teams to provide valuable insights into design, materials, system configuration and consumer interactions. I look forward to continued work with Steve, James and the team as the Shark Beauty range grows.”
– Chris Hedges – VP Design and Engineering – Shark Ninja

Shark ID Fresh Perspective
Approached by Shark for Dot ID’s European and premium design expertise, Shark’s industrial design team based in Boston, USA, looked to Dot ID for fresh aesthetic approaches to two of their product projects in personal care and home care. We provided rapid ideation in Shark’s fast pace workflow to elevate and build on Shark’s evolving brand language with the intent to add a fresh perspective that Shark could go on to implement.
Starting by understanding Shark’s core message, we used creativity and technical expertise to present various concepts that could push boundaries to rethink ergonomic and aesthetic details to further enhance Shark’s internal design work.
Approached by Shark for Dot ID’s European and premium design expertise, Shark’s industrial design team looked to Dot ID for fresh aesthetic approaches to two of their product projects in personal care and home care. We provided rapid ideation in Shark’s fast pace workflow to elevate and build on Shark’s evolving brand language with the intent to add a fresh perspective that Shark could go on to implement.
Starting by understanding Shark’s core message, we used creativity and technical expertise to present various concepts that could push boundaries to rethink ergonomic and aesthetic details to further enhance Shark’s internal design work.
Shark ID Fresh Perspective
Expertise Used...
Concept design, concept development, design refinement
Expertise Used…
Concept design, concept development,
design refinement
Expertise Used...
3D brand guidelines, concept design, design development, CAD, technical drawings, design for manufacture, detailed engineering, mechanical design, manufacture collaboration, product testing
“Dot ID have been a strategic design partner for Shark since the inception of the Shark Beauty portfolio. Their deep industry knowledge allowed them to partner with Shark design and engineering teams to provide valuable insights into design, materials, system configuration and consumer interactions. I look forward to continued work with Steve, James and the team as the Shark Beauty range grows.”
– Chris Hedges – VP Design and Engineering – Shark Ninja
Expertise Used...
Concept design, concept development, design refinement

