BOOSTING ACTION SPORTS
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Mike Mortimer
CEO & Founder
Podium
The Challenge
Podium, an action sports startup, set out to revolutionise mountain biking by creating an innovative experience that would engage both newcomers and seasoned riders. To bring their vision to life, they needed a strong brand identity and a seamless hardware-software ecosystem that enhanced the rider experience.
The Solution
Our first step was to build Podium’s brand from the ground up. By deeply understanding the target users and the world they lived in, we developed a brand DNA that felt at home on the rugged trails of a bike park while also having the flexibility to expand into other action sports categories.
With the brand foundation in place, we moved into product development, designing and engineering an on-bike hardware device and companion mobile app. Through numerous design iterations and functional prototypes, we refined the experience to be:
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Seamless & engaging – Encouraging rider interaction with intuitive UI/UX.
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Rugged & reliable – Built to withstand extreme outdoor conditions.
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Investment-ready – Helping Podium’s founders attract funding and scale their vision.
Collaborating closely with electronics engineers, we developed a durable, user-friendly interface, balancing mechanical precision with intuitive interactions, critical for real-world performance on demanding trails.
The Impact
Podium’s innovative platform is set to elevate the mountain biking experience, merging technology and sport in a way that’s both engaging and accessible. With a solid brand and robust product in place, Podium is well-positioned to grow and expand into new territories within the action sports world.
EXPERTISE UTILISED
Brand design, logo design, UI, concept design, design development, CAD, app design, electronics collaboration
